A Korean cosmetics company is launching a new product that is claiming to glow under ultraviolet light, without using any sunscreen at all.
The company, Glow, claims to have created the new “moisture-reflecting formula” by adding “microspheres” of mineral water to a cream or serum, with the “microscopic” micro particles absorbing UV rays.
“We are happy to announce the arrival of Glow on the Korean market, it is a moisturizing formula that will not only moisturize the skin, but will also help it to stay bright and glowing,” the company said in a statement.
“As for the ingredients used, we have included water, microspheres and minerals.”
Glow is available in three formulations.
It is currently available for sale in Korea, the US and Singapore.
Glow also launched its first overseas release in China last year, the Glow Moisturizing Cream.
While the products are priced at about $1.99 a bottle, the company is promising a 20% discount for women who purchase the products.
“It is not only the moisturizing power that Glow is aiming for, but also the fact that the product itself is lightweight, non-greasy, and the ingredients are very beneficial,” Glow told Business Insider in a video.
But Glow also warns women to avoid using products with alcohol.
“As with any sunscreen, alcohol may cause irritation,” the Glow spokesperson said.
“But it can also cause irritation if you are exposed to sunlight or UV light.
So be aware of that.”
The Glow Moismurizing cream retails for $1,199 (£1,049) on the Glow website.
For more information on Glow, follow the company on Instagram and Facebook.